They say a picture speaks a thousand words, and that is definitely true when it come logo design. A well-thought logo design can effectively use a simple icon to leave a deep enough impression for the public. Most logos communicate ideas to people, for instance the kind of quality services a company can provide for its customers. A memorable logo is always a plus if one wants to ensure first-time visitors to their websites will return in future.
Today, environmentally friendly companies, web 2.0 companies, organic food shops, juice bars, salad bars and fruit companies all love a good green logo. Green logos are in vogue and these companies are driving the trend.
Each logo should communicate something. That something is left up to the client to determine and the designer to execute. Symbols are powerful communication devices when used wisely. One smart symbolic element in a logo design can express everything, but the designer needs to be careful to express one thing well, not many ideas poorly.
Remember, not all symbols are created equal-choose symbols that tell a story. Do your research and make sure the symbols incorporated in your logo are not just pretty faces, but convey clear and concise representations.
